Click 2 Convert

Cameron Lodges Email Marketing

Cameron lodges

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Cameron Lodges is a luxury lodge resort within the grounds of Cameron House Hotel and the Carrick Estate in Loch Lomond, Scotland (previously De Vere Luxury Lodges & QLodges).

When Cameron Lodges separated from QLodges, C2C were tasked with engaging rental guests, and those who have signed up to receive marketing communications via the online newsletter sign up, with creative email marketing campaigns. To ensure we delivered, we quickly got to work, designing two responsive email templates which would allow us to send a monthly offer email and a monthly newsletter. We cover all aspects of email marketing for Cameron Lodges including –

  • Writing engaging copy to captivate readers’ attention
  • Creating beautiful header imagery and testing across multiple browsers and devices to ensure readers get the best possible experience
  • Using reports from previous emails to deliver more of the content which we know recipients respond to, at times which we know they engage

The Results

  • Consistently achieve a higher than industry average open rate and click through rate
    • Open rate of 23.28% (industry average for 2017 – 19.17%*)
    • Click through rate of 11.29% (industry average for 2017 – 1.08%*)
    • Demonstrable spike in online sales following an email campaign send

Check out the Cameron Lodges website here: http://www.cameronlodges.com/

 

*Source: SmartInsights

C2C are responsive to our email marketing needs and always ensure emails are written to the very highest standard in order to capture the reader’s attention, which is evident in the consistently high open and click-through rates and the resulting lodge bookings.

Allan Reich, Resort Director, Cameron Lodges