De Vere Hotels SEO
De Vere Hotels is an internationally renowned hotel brand with a strong heritage and unique luxury hotel properties across Scotland and England. Having delivered numerous successful projects for De Vere Hotels, C2C were the natural choice to manage the group's SEO.
Our Solution
We were eager to take on the challenge of driving increased hotel bookings via organic search.
In order to meet their objectives, we focused on –
- Building and optimising local search listings and citations.
- Ensuring the website was optimised for search through on-page content and various technical activity.
- Creating a digital content calendar to identify information gaps and create valuable website content for their target audience, using strong, relevant keywords.
- Identifying any off-page opportunities to build links across credible sources.
The Results
While managing De Vere Hotels' SEO, we exceeded all projections, with year-on-year KPIs increasing significantly.
We delivered -
- A 33% uplift in website traffic up YoY.
- A 14% YoY increase in revenue.
- The group's highest ever organic traffic levels.
- Over 50% of their target generic keyword terms within positions 1-10 in Google.
