HIT (Hospitality Industry Trust) Scotland came to C2C for a complete website redesign that would drive an increase in traffic and help them achieve their full potential online. The brief was to deliver a modern, mobile responsive design that would deliver key information and increase online fulfilment for scholarship & bursary applications and event bookings.
We delivered a fresh, easy to navigate site that ticked all the boxes for HIT Scotland across design & functionality:
- intuitive interface and information architecture
- new gallery and news sections
- online Event booking functionality
- easy-to-use Umbraco CMS
- responsive design across mobile, tablet & desktop
- optimised for Search Engines
- Social Media integration
Following launch, key metrics improved across the board for visits, page views, bounce rate & applications.