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HIT Scotland Website

HIT Scotland

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HIT (Hospitality Industry Trust) Scotland came to C2C for a complete website redesign that would drive an increase in traffic and help them achieve their full potential online. The brief was to deliver a modern, mobile responsive design that would deliver key information and increase online fulfilment for scholarship & bursary applications and event bookings. 

Results

We delivered a fresh, easy to navigate site that ticked all the boxes for HIT Scotland across design & functionality:

  • intuitive interface and information architecture 
  • new gallery and news sections
  • online Event booking functionality 
  • easy-to-use Umbraco CMS 
  • responsive design across mobile, tablet & desktop
  • optimised for Search Engines
  • Social Media integration

Following launch, key metrics improved across the board for visits, page views, bounce rate & applications.

C2C launched our new site in 2013 and we've seen traffic increase by over 23%, bounce rate decrease by 10% and applications double YOY.

David Cochrane, Chief Executive, HIT Scotland