Click 2 Convert

Village Gym Website

Village Gym

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The Brief

Late in 2015, Village Hotels approached C2C to create a stand-alone web presence to promote their health & fitness offering. We were briefed to design and build a website that will drive enquiries to join and provide members with a variety of online services to aid in retention.

Our Solution

Working closely with Village Hotels' branding agency, we created a strong, online brand identity for Village Gym and implemented expert functionality covering:

  • Design and development of a device responsive solution for the main website and secure member area.
  • An intuitive, goal-orientated site structure that provides the user with consistent, clear calls to action for sign up and book a tour components.
  • Bespoke CMS (Umbraco) development.
  • End-to-end online membership sign-up.
  • Online member account creation.
  • Online tour bookings which automatically populate in the club staff diaries.
  • Integration and delivery of a secure member area using the 3rd party Exerp platform, covering induction bookings, online class bookings, upgrading and downgrading of memberships and debt payments.
  • Integration with Village’s chosen payment provider.
  • Copywriting and content creation.
  • In-depth Google Analytics event tracking to monitor key website conversion metrics on a granular level.

The Results

  • A first class user experience across design, navigation and usability.
  • Month on month increase in key website conversion metrics including tour bookings, online sign ups and gym enquiries.

 Check out the Village Gym website here: https://www.villagegym.co.uk/   

Click2Convert designed and built our website for launch in May 2016. They have some very smart Developers using the latest thinking but also have Account Managers who do think commercially and can communicate with clients.

Tony Orme, Marketing Director, Village Gym