Late in 2015, Village Hotels approached C2C to create a stand-alone web presence to promote their health & fitness offering. We were briefed to design and build a website that will drive enquiries to join and provide members with a variety of online services to aid in retention.
Working closely with Village Hotels' branding agency, we created a strong, online brand identity for Village Gym and implemented expert functionality covering:
- Design and development of a device responsive solution for the main website and secure member area.
- An intuitive, goal-orientated site structure that provides the user with consistent, clear calls to action for sign up and book a tour components.
- Bespoke CMS (Umbraco) development.
- End-to-end online membership sign-up.
- Online member account creation.
- Online tour bookings which automatically populate in the club staff diaries.
- Integration and delivery of a secure member area using the 3rd party Exerp platform, covering induction bookings, online class bookings, upgrading and downgrading of memberships and debt payments.
- Integration with Village’s chosen payment provider.
- Copywriting and content creation.
- In-depth Google Analytics event tracking to monitor key website conversion metrics on a granular level.
- A first class user experience across design, navigation and usability.
- Month on month increase in key website conversion metrics including tour bookings, online sign ups and gym enquiries.
Check out the Village Gym website here: https://www.villagegym.co.uk/