Wm. Boyle & Co. Ltd is a leading supplier of cornice, coving, ceiling roses, period mouldings and cast iron radiators. With a showroom based in Glasgow, they also sell their lightweight range of decorative period mouldings online.
Wm. Boyle approached C2C earlier this year to help them increase their online sales from PPC and drive a better ROI. We relished the opportunity to strategically grow this vital marketing channel for Wm. Boyle, and quickly got to work.
We carried out an extensive audit of their current PPC campaigns and identified several areas for improvement. We re-structured their existing campaigns for greater efficiency, carried out up-to-date keyword research and created a brand new Google Shopping campaign. This coupled with daily campaign management and optimisation has led to a fantastic result so far.
Within 3 months, the Wm. Boyle PPC campaigns have achieved the following results and are still going from strength to strength
- Sales increased by 250%
- Revenue from PPC sales increased by 610%
- Ad impressions increased by 37.61%
- Clicks increased by 66.88%
- Click-through rate increased by 21.3%
Check out the Wm. Boyle website here: https://www.wmboyle.co.uk/