Manorview Hotels Website Redesign
Manorview Hotels sought a cohesive digital transformation to elevate their entire portfolio, aligning with a complete redesign of their umbrella brand.
Operating with 10 separate property websites created disjointed user journeys and missed opportunities to showcase the wider group. They required a unified destination to boldly assert their new master brand, seamlessly cross-sell between venues, and celebrate the unique personalities of each individual hotel.
The Solution
Click2Convert delivered a complete consolidation, migrating 10 individual websites into a single, high-performing digital home for the brand. This strategic shift provided a streamlined management backend while putting the full breadth of the newly rebranded Manorview portfolio front and centre.
Key Features & Integrations
- Bold Brand Identity: Successfully translated the completely redesigned Manorview brand into a bold digital experience, carefully balancing group cohesion with the distinct character and unique personality of each venue.
-Portfolio Cross-Selling: Designed an intuitive navigation architecture that keeps guests within the Manorview ecosystem, cross-selling rooms and venues across the group to prevent lost bookings if their first choice is unavailable.
-Automated Lead Generation: Seamless integration with monday.com ensures all wedding and event enquiries are instantly routed into automated sales workflows.
- Unified Booking Experience: Custom API integrations with Avvio (rooms) and ResDiary (restaurants), alongside a direct-to-reservations Chatbot, created a frictionless path to purchase.
- Seamless SEO Migration: A meticulous redirection map preserved search equity across all 10 legacy sites, maintaining and boosting organic visibility for the entire portfolio.
- Bespoke Component Library: Equipped the Manorview team with flexible, easy-to-use content blocks for rapid, day-to-day page management.
The Results
By focusing heavily on Conversion Rate Optimisation (CRO) and user-led design, the new consolidated platform delivered immediate impact:
- +50% increase in revenue post-launch due to minimised clicks and maximised conversions.
- +80% increase in enquiries driven by streamlined lead-gen forms and monday.com integration.
- +43% improvement in bounce rate via consistent, intuitive design.
“Click2Convert successfully brought our ten individual properties under one bold, unified digital roof. They managed to champion our new master brand whilst celebrating the unique personality of every venue. With a 50% uplift in revenue and seamless integrations, the new website has completely elevated how Manorview operates online. ”
David Tracey Manorview Hotels Managing Director
