Welcome to the Click Academy

Where our team of Agency Specialists are ready to share all the agency side tactics that help deliver outstanding results.  If you are smaller business with a team eager to learn the basics of digital marketing or a hotelier business looking to take your metasearch to the next level, we have a variety of 1 day courses designed to explain every marketing acronym and deliver hands-on training for building campaigns that deliver returns

Advanced Hotel Marketing.

A course designed for hotel marketing managers, perhaps with an agency managing their channels such as SEO, Paid Media and Metasearch but are looking for more in-depth knowledge of each channel to help them challenge their agency and understand what tactics and best practice should be followed.  The course covers Paid including Google Ads and Meta Ads, Organic including AI search, Local, Shopping feeds for gift vouchers, Metasearch, Affiliates, CRO and Website best practice. We also cover Digital Out Of Home and Email Marketing.

Hotel Marketing. 

A course designed for Marketing Managers working in-house and hands-on with accounts. This course will take participants through the full set of up of Ad Accounts, Google Map listing's and the basics of SEO, Email Marketing, Social Media Marketing, Conversion Rate Optimisation. This course also covers website best practice.

Digital Marketing for SMEs.

A course tailored to suit small businesses looking to get their business online and delivering returns across the main channels. This course includes how to carry out a business SWOT analysis, including competitor analysis, creation of a Marketing Communication (Marcomms) plan,  website set-up recommendations, basics of SEO, set up of Google Ads accounts, website Conversion Rate Optimisation, Email Marketing, and Social Media Marketing.

Each of our 1 day courses take place in small groups at our office in Glasgow city centre and include lunch. Classes run monthly throughout the year. We strongly advise in-person attendance however we do provide online access if required.

Want to know more? Complete the form below to find out dates and availability. Or get in touch with any questions Academy@click2convert.com