Cameron Lodges PPC
In February 2017, C2C took over the Cameron Lodges PPC campaign. With a smaller budget than their previous PPC campaigns with another agency, we were tasked with improving the Click-through rate (CTR) whilst lowering the overall ad spend.
Our Solution
In order to meet these objectives, we focused on –
- Creating engaging ad copy and using A/B testing to continually improve CTR.
- Testing keyword match types to maximise the budget.
- Introducing a negative keyword strategy to eliminate wasted spend.
- Introducing ad extensions such as sitelinks and callouts into the campaigns.
The Results
- CTR increased by 10.12% in the first 3 months.
- Cost Per Click decreased by 5p meaning more traffic delivered for the same budget.
Some kind words from: 
“We are delighted that Click2Convert have been able to increase our CTR whilst reducing our overall ad spend. The team at Click2Convert take the time to fully understand our business needs and have developed a marketing strategy which ticks all the boxes. We’re delighted with the year-on-year results.”
Allan Reich Resort Director, Cameron Lodges
