Crerar Gift Vouchers
Crerar Hotels sought to increase awareness and sales of their gift vouchers, particularly during peak gifting periods such as Christmas, Valentine’s Day, and other seasonal occasions.
With a strong online presence already in place, the team aimed to leverage both organic search and Google Shopping to ensure their gift vouchers were visible to high-intent audiences.
Our Solution
We developed a strategy to position Crerar Hotels gift vouchers as a highly discoverable and desirable gifting option.
This included:
- Optimising gift voucher landing pages to align with high-intent search terms such as ‘luxury hotel gift vouchers’, ‘hotel breaks gift ideas’, and seasonal searches.
- Integrating gift vouchers into Google Shopping feeds, ensuring the product appeared in front of relevant audiences actively searching for gifting options.
- Creating seasonal content and campaigns tied to gift voucher offers, showcasing experiences across key Crerar Hotels and driving engagement through curated packages.
- Enhancing the user journey for gift voucher purchases, from discovery to checkout, to improve conversion rates.
- Using search and feed performance to identify peak periods, in-demand experiences, and emerging gifting trends, ensuring campaigns were aligned with actual user intent.
The Results
By implementing a combined SEO and Shopping feed strategy, Crerar Hotels achieved:
- A 37% year-on-year increase in gift voucher sales during Q4 2025 period.
- Significant visibility in Google Shopping, capturing high-intent searches for luxury gifting options.
- Enhanced awareness of gift voucher offerings across organic search, with non-branded search impressions rising by over 600% year-on-year.
- Improved conversion rates on gift voucher landing pages through targeted content and journey optimisations.
Get in touch today to discover how we can boost your gift voucher revenue by improving your search visibility, optimising paid media campaigns, and enhancing your overall digital performance to drive measurable revenue growth.
