Redspire provide expert CRM services to businesses across many industry sectors. While employing a straightforward, customer-centric approach is at the heart of what Redspire do, their existing website did not match this ethos. Redspire approached C2C to assist them with their website re-design.
Redspire's old website was loaded with technical jargon and slightly confusing to the non-CRM minded. The new website needed to be straightforward whilst providing a sense of professionalism and reassurance.
With a clear understanding of the improvements that had to be made, we proposed and implemented the following actions as part of the solution.
- Scoping sessions with key members of the Redspire team to identify website needs.
- Consultation on the Information Architecture (IA) and User Experience (UX) of the new website.
- Sitemap creation.
- Creating in-depth brand guidelines covering online and offline branding elements.
- Wireframe creation and visuals covering key website pages.
- Working with Redspire’s team of in-house developers, we provided regular feedback throughout the build phase.
The end result is a smart, fit-for-purpose website, which is informative, intuitive and gives the best first impression of the brand online.
“Click2convert have been a great agency to work with. The team are extremely passionate and thorough. From web design and style guides through to ongoing support and maintenance for us over the years, they’ve been a pleasure to work with.”Helen Murphy Marketing Manager