Redspire provide expert CRM services to businesses across many industry sectors. While employing a straightforward, customer-centric approach is at the heart of what Redspire do, their existing website did not match this ethos. Redspire approached C2C to assist them with their website re-design.

Our Solution

Redspire's old website was loaded with technical jargon and slightly confusing to the non-CRM minded. The new website needed to be straightforward whilst providing a sense of professionalism and reassurance.

With a clear understanding of the improvements that had to be made, we proposed and implemented the following actions as part of the solution.

  • Scoping sessions with key members of the Redspire team to identify website needs.
  • Consultation on the Information Architecture (IA) and User Experience (UX) of the new website.
  • Sitemap creation.
  • Creating in-depth brand guidelines covering online and offline branding elements.
  • Wireframe creation and visuals covering key website pages.
  • Working with Redspire’s team of in-house developers, we provided regular feedback throughout the build phase.

The end result is a smart, fit-for-purpose website, which is informative, intuitive and gives the best first impression of the brand online. 

Cut through the noise and
make your mark.