Wm. Boyle Interiors SEO

After several years of successful of PPC management, Click2Convert were approached to grow the organic search channel and online sales using an SEO campaign for Wm. Boyle, one of Scotland's leading suppliers of fireplaces, stoves and interior mouldings.

The Results

Using a tailored campaign with a variety of ideas and actions, we have planned and executed an ongoing strategy over the last 5 years, which has enabled Wm. Boyle to compete in a highly competitive digital environment, with big names in the DIY ecommerce space. Some key campaign wins include:

  • 108% increase in organic search traffic
  • 40% increase in target keywords ranking on page 1 of Google
  • 25% increase in target keywords ranking in position 1 of Google
  • Wm. Boyle products gaining positions in Google's free organic product listings

We have achieved fantastic SEO results for Wm. Boyle through seizing a variety of opportunities and improvements, which include:

  • Creation of additional product categories to capture untapped, high opportunity product searches
  • Page load speed improvements
  • Link building to grow website authority and referral traffic
  • Creation of blog content to target middle and high funnel awareness search terms
  • Large scale on-page optimisation improvements
  • Technical SEO improvements
  • Internal linking
  • Schema mark up

Get in touch today to discover how we can improve your organic search rankings to propel your brand in the digital space.

Cut through the noise and
make your mark.