Our metasearch team can help your hotel display live room rates across key Metasearch engines, including Google Hotel Ads, Tripadvisor, Trivago and Kayak. Our carefully considered strategies drive incremental website revenue and lower overall commission paid to OTAs.
From managing your campaign build and communicating with connection partners, to optimising ads and monitoring performance, we can provide a Metasearch solution that meets your business needs.
To align our Metasearch activity with your hotel’s business objectives and overall marketing strategy, we adjust our bids and budgets based on your occupancy rates, to maximise your advertising budget, whilst translating offline goals to online strategies.
Displaying your rates across Google Hotel Ads and Tripadvisor offers the opportunity to drive steady bookings and revenue via our website. Google and Tripadvisor are the two key Metasearch channels which, on average, represent between 80 and 90 percent of Metasearch revenue for hotels who advertise across multiple Metasearch channels. These platforms allow your hotel to capture more direct bookings and reduce market share of competitive OTAs.
Unlike other, more traditional, digital marketing channels, such as Google Search or Paid Social, Metasearch offers a tailored platform, specifically for hotel marketing. This allows us to adjust bids and budgets based on live occupancy rates, length of stay data and even check-in dates. These inputs ensure that your Metasearch strategy and budgets can align with your business objectives and seasonality.
Metasearch offers the ability to send your audience directly to your hotel’s booking engine. As users are not targeted based on keywords, they reach the ads as a result of multiple factors and as such is one of the best converting platforms as a direct booking channel.
Metasearch is increasingly becoming an effective marketing channel, presenting unmatched opportunities for hotels. This should be a core activity of your hotel’s paid strategy, alongside search, display and social, with the key advantages being -
“The team at Click2Convert take the time to fully understand our business needs and have developed a marketing strategy which ticks all the boxes. We’re delighted with the year-on-year results.”
Allan Reich Resort Director
