Advanced Digital Marketing for Hoteliers
The hospitality marketing landscape is evolving faster than ever. With OTAs competing for your bookings, AI changing how travellers discover options, and digital channels becoming increasingly complex, strategic decision-making in marketing has become significantly more challenging.
Whether you work alongside an agency or manage campaigns in-house, our Advanced Digital Marketing for Hoteliers course will give you the knowledge and confidence to understand what’s really driving performance and make more informed decisions about your marketing direction.
Delivered by our Agency Specialists, this hands-on course is packed with practical advice and proven tactics used to help hotels increase direct bookings, maximise return on investment and compete more effectively with the OTAs.
Who Is This Course For?
Whether you're looking to sharpen your digital marketing skills, upskill your team or break into the hospitality industry, this course is designed to provide practical, real-world knowledge you can put into action immediately.
It's ideal for:
- Hotel marketing managers, revenue managers and general managers looking to increase direct bookings, improve website performance, maximise paid media budgets and better compete with Online Travel Agencies (OTAs).
Hospitality businesses investing in their teams, whether you're an existing client or industry contact wanting to develop in-house digital marketing expertise and stay ahead of the latest trends.
Marketing professionals transitioning into hospitality who want to build industry-specific knowledge and gain the confidence to succeed in one of the world's fastest-evolving sectors.
Course Outline and Key Learnings
Some of the teams who have taken part in our Advanced Digital Marketing course:
“Click Academy gave our team valuable insight into the digital tools and opportunities shaping hotel marketing today. What stood out was how the session allowed us to take that learning in real time and apply it directly to our own thinking, both in terms of future performance and the role digital plays in building a stronger, more consistent brand over time.”
Nicola Lundqvist Marketing Director at Cameron HouseFAQs About Click Academy
Do I need prior digital marketing experience?
No prior expertise is required. The course is designed to be practical and accessible, whether you already manage marketing activity or are looking to build stronger foundational knowledge.
What will I be able to do differently after the course?
You’ll leave with a stronger understanding of how digital marketing channels work together and how performance is measured in a hospitality context. This means you’ll be better equipped to understand what’s driving results, have more informed conversations with agencies or teams, and make clearer decisions about your hotel’s marketing direction.
How is the course delivered?
The course is delivered as a guided presentation led by an experienced Agency Specialist. Sessions combine clear explanations with real hotel examples, so you can see how strategies are applied in practice. The focus is on making complex digital marketing concepts easy to understand and directly relevant to your day-to-day role.
