Ee-Usk Web Design Case Study
To establish and grow their brand’s online presence Ee-Usk approached Click2Convert to design and create an effective website for their Oban seafood restaurant. The objective was to deliver a cost effective solution that provides users with a first-class experience across design, navigation and usability.
Understanding the goals and objectives, our web design and SEO teams proposed and implemented the following actions.
Branding & Design
- We designed and developed a device-responsive solution built on the Squarespace CMS, using a template theme.
- The component-led design offers the required functionality for the modern restaurant.
- We worked closely with the existing brand guidelines to refresh the brand and create a strong brand identity online.
- We implemented an intuitive and dynamic primary navigation leading users to key pages and website sections.
- Primary navigation is sticky across desktops and is device responsive, therefore becomes a sticky burger navigation across smaller screens.
- Footer navigation includes utility pages, social links, and contact information and opening times, for an intuitive journey for table bookings.
- The header and footer is fixed across the site to ensure consistency across pages, to offer the best possible user experience.
- We created and implemented memorable copy with a strong brand tone of voice.
- As the website is visually-led in its design, we implemented high-quality photography across the site for optimum engagement.
- We used a variety of components across the site to create visually engaging pages, using components such as full-page galleries and parallax images.
- We implemented on-page menus to be visually appealing to the user which can be easily edited and updated by the Ee-Usk team, fitting their business requirements.
- Content was optimised for search engines at launch by implementing keywords, and on-page metadata.
- For launch, we also set up Google Analytics for tracking website performance.
Through the implementation of the above solution, we produced a brand new website for the Ee-Usk restaurant. We delivered a site that was visually appealing using a fresh, intuitive design to showcase the contemporary brand of Ee-Usk.
Overall the website showcases the unique selling points of the restaurant, including their delicious local seafood, iconic location, and panoramic west coast views.
Click here to check out the Ee-Usk website for yourself.