Ee-Usk Web Design Case Study

To establish and grow their brand’s online presence Ee-Usk approached Click2Convert to design and create an effective website for their Oban seafood restaurant. The objective was to deliver a cost effective solution that provides users with a first-class experience across design, navigation and usability.

Our Solution 

Understanding the goals and objectives, our web design and SEO teams proposed and implemented the following actions.

Branding & Design

  • We designed and developed a device-responsive solution built on the Squarespace CMS, using a template theme.
  • The component-led design offers the required functionality for the modern restaurant.
  • We worked closely with the existing brand guidelines to refresh the brand and create a strong brand identity online.

Website Navigation

  • We implemented an intuitive and dynamic primary navigation leading users to key pages and website sections.
  • Primary navigation is sticky across desktops and is device responsive, therefore becomes a sticky burger navigation across smaller screens.
  • Footer navigation includes utility pages, social links, and contact information and opening times, for an intuitive journey for table bookings.
  • The header and footer is fixed across the site to ensure consistency across pages, to offer the best possible user experience.

On-Page Content

  • We created and implemented memorable copy with a strong brand tone of voice.
  • As the website is visually-led in its design, we implemented high-quality photography across the site for optimum engagement.
  • We used a variety of components across the site to create visually engaging pages, using components such as full-page galleries and parallax images.
  • We implemented on-page menus to be visually appealing to the user which can be easily edited and updated by the Ee-Usk team, fitting their business requirements.
  • Content was optimised for search engines at launch by implementing keywords, and on-page metadata.
  • For launch, we also set up Google Analytics for tracking website performance.

The Results

Through the implementation of the above solution, we produced a brand new website for the Ee-Usk restaurant. We delivered a site that was visually appealing using a fresh, intuitive design to showcase the contemporary brand of Ee-Usk.

Overall the website showcases the unique selling points of the restaurant, including their delicious local seafood, iconic location, and panoramic west coast views.

Click here to check out the Ee-Usk website for yourself.

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