The Scot approached Click2Convert to design and develop a new website for their hotel in Oban. The objective was to provide a more intuitive and conversion focussed user journey for those who visit the website, whilst showcasing the key hotel offerings.

Our Solution 

With a clear understanding of the objectives, we proposed and implemented the following actions as part of the solution.

  • We improved the Information Architecture (IA) to ensure the best, and most intuitive, user journey. 
  • With a clear navigation and dedicated calls to action across the site as part of our Conversion Rate Optimisation (CRO) focus.
  • We implemented the hotel's new branding including colour palette, font, logo and more. 
  • We added a newsletter sign-up component which is integrated with the chosen third party.
  • We carried out testing throughout to ensure the site was responsive across all devices and browsers, making necessary rendering improvements across desktop and mobile.
  • We created and populated the site with updated copy and imagery to reflect the brand, showcase the hotel offerings and location, and meet the identified website requirements.
  • The site was launched and tested to ensure all improvements and actions were successful.

The Results

Click2Convert delivered a new, contemporary style website for The Scot hotel in Oban. We produced a site that delivered a more intuitive and conversion focused user experience for those who visit the website.

Overall, the final product is a website that reflects the hotel's location and welcoming atmosphere, and showcases their modern hotel offerings.

Click here to check out The Scot website for yourself.

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