Fingal SEO
Click2Convert began working with Fingal in April 2025. We were tasked with developing SEO performance from the ground up on their existing website, while maintaining the luxury look and feel of their brand.
Eager to get started, we prioritised restoring analytics and tracking, to ensure the business had complete visibility of performance across all digital channels.
With tracking foundations restored, we developed a targeted SEO strategy to drive stronger organic growth and reach new audiences.
Our Solution
We achieved fantastic SEO results for Fingal through seizing a variety of opportunities, including:
- A Google Tag Manager clean-up and rebuild, ensuring data collection was structured, compliant, and fully operational.
- GA4 tracking restoration, reinstating reliable analytics for all user interactions.
- Implementation of cookie consent settings aligned with best practices and GDPR compliance.
- Creation of a domain verified Google Search Console account, so that we could track all Google clicks to the domain across subdomains.
- Targeted keyword optimisation across key hospitality and travel search terms to improve visibility and ranking.
- Development of new content improvements and enhanced landing pages to increase organic engagement and conversions.
The Results
Through our tracking restoration project and SEO improvements, Fingal has achieved fantastic results across data visibility and organic performance.
With accurate attribution and key event tracking now in place, the business can make informed, data-driven decisions to support future marketing strategies.
Looking at our 2025 figures compared to the same period in 2024, some highlights of our campaign include:
- Keyword performance saw significant year-on-year improvements, with several high-value terms achieving substantial ranking gains and click growth.
- Key hospitality and travel-related searches moved into top positions, driving increased visibility and engagement across core areas such as dining, accommodation, and experience-based searches.
- Generic organic Google clicks up by 43% in 2025 compared to 2024, showing strong growth in non-branded discovery.
- Generic organic impressions up 74% year-over-year, with total organic impressions up 60% comparing 2025 to 2024.
Get in touch today to discover how we can improve your organic search rankings and restore full visibility across your digital performance to drive measurable results.
