The Grahamston Website
To establish a digital presence for the launch of Radisson Blu Glasgow’s hotel bar and restaurant, The Grahamston approached Click2Convert to design and create an effective website. The objective was to deliver a cost effective solution, with a modern, striking design with a strong brand identity.
With a clear understanding of the objectives, we proposed and implemented the following actions as part of the solution.
Branding & Design
- We designed and developed a device responsive solution built on the Squarespace CMS, using a template theme.
- The component-led design offers the required functionality, and our bespoke customisation allowed us to implement The Grahamston branding, Bookatable widget integration, newsletter data feed, enquiry form and more.
- We worked closely with The Grahamston branding team to create a strong brand identity online.
- We implemented an intuitive, goal-orientated site structure that provides the user with consistent, clear calls to action.
- We implemented a dynamic primary navigation leading users to key pages and website sections.
- Footer navigation includes utility pages, social links, and newsletter sign up for an intuitive journey to sign up to The Grahamston mailing list.
- The header and footer is fixed across the site to ensure consistency across pages, and offer the best possible user experience.
- We created and implemented memorable copy within the brand tone-of-voice.
- As the website is visually-led in its design, we implemented high quality photography across the site for optimum engagement.
- We used a variety of components across the site to create visually engaging pages, using full page imagery, dynamic text and parallax effects.
- We implemented on-page menus to be visually appealing to the user, and can be easily edited and updated by The Grahamston team.
- Content was optimised for search engines at launch by implementing keywords, on-page meta data, and Google Search Console & Google Analytics setup.
Through the implementation of the above solution, Click2Convert delivered a brand new website for the launch of The Grahamston bar and restaurant, with the Radisson Blu Glasgow. We produced a site that was visually appealing using a chic design to showcase the sophisticated brand of The Grahamston.
Overall the website showcases the rich history of this modern dining destination, and highlights the unique selling points of The Grahamston, including their vibrant interior, delicious dishes, and vintage cocktails.
Click here to check out The Grahamston website for yourself.